Auto dialer software
CRM Dialer turns your telecallers' Android phones into an auto dialer. It calls the next lead in the queue from their own SIM, captures the outcome and sets the follow-up, with no VoIP account, PBX or headset rollout.
Calling from your SIM
Neha Joshi
+91 98xxx xx214
After the call
01Start with the definition
Ask a US vendor what an auto dialer is and you will hear about cloud trunks, voicemail drops and agents wearing headsets in a contact centre. Ask a real estate channel partner in Pune or an admissions head in Kota and you will hear something simpler: an app on the telecaller's phone that dials one lead after another, so nobody copies numbers out of Excel or WhatsApp any more.
Both are auto dialers. The word is an umbrella for any software that places calls for you. Strictly speaking, what most Indian SIM apps do is power or progressive dialing: one call at a time, and the next number dials as soon as the previous call ends. We explain the differences in our power vs predictive dialer guide.
The same umbrella also covers voice broadcast, where pre-recorded messages go out to a list. That is a different product with very different rules in India, and CRM Dialer is not built for it.
Priya Raghavan
Up next 148 left
Last disposition
✓ Site visit booked
02SIM vs cloud
Most 5 to 50 person telecalling teams in India start on SIM because it costs nothing extra to set up and leads recognise a normal mobile number. Cloud calling earns its place when you need IVR, masked numbers or multi-line dialing.
| SIM-based auto dialer (Android app) | Cloud auto dialer (virtual numbers) | |
|---|---|---|
| Setup | Install the app, log in, start calling. Uses the SIM and plan you already pay for. | Numbers and lines provisioned through a licensed telecom partner. Needs a short onboarding. |
| What the lead sees | A regular 10-digit mobile number they can call back or save | A virtual or series number, depending on the campaign type |
| Dialing modes | Single-line power/progressive dialing, click-to-call | Power, progressive and predictive dialing, plus IVR and masked calling |
| Call recording | Synced from the phone's built-in recorder on supported Android devices | Recorded on the server for every call on the line |
| Best for | Calling people who enquired: portal leads, ad forms, IndiaMART enquiries, callbacks | Larger floors, inbound IVR, registered promotional campaigns on 140-series numbers |
Cloud calling is an add-on on the Scale plan. See pricing. DoT has also directed telcos to show the caller's registered name (CNAP) on 4G and above networks from 1 Nov 2026 (Inc42), which may help business-registered SIMs get picked up.
03How it works
Here is what a morning looks like for a telecaller working a fresh batch of 99acres and Facebook leads.
New enquiries flow in from Facebook and Instagram Lead Ads, Google Ads forms, your website, IndiaMART, JustDial, 99acres, MagicBricks and more. Duplicates are merged and each lead is assigned by round-robin or by rules such as project, city or language.
The app shows the first lead with its source, last note and any custom fields, like budget or course interest. The dialer calls from the phone's SIM, so the call goes through the normal mobile network.
When the call ends, a disposition screen pops up: Interested, Callback, Not reachable, Wrong number, Site visit booked, Do not call. Notes and a follow-up time take a few seconds more.
A countdown you control gives the telecaller a breather, then the next lead dials. Priya's 40th call of the day starts a few seconds after the 39th ends, not two minutes later after a hunt through a spreadsheet.
Retry rules re-queue busy or not-reachable leads later in the day, and callbacks pop up as reminders at the time the lead asked for.
04Who it's for
The common thread is inbound demand: people who filled a form, enquired on a portal or gave a missed call, and now expect a call back.
If your leads come from ads, portals and forms, speed matters more than anything else. An auto dialer removes the gap between a lead arriving and a telecaller dialling it, and the first-call-time report shows you exactly how big that gap still is.
Work portal and ad leads in order, book site visits on the call, and keep every broker's activity visible. See real estate.
Call every enquiry before the next intake deadline and hand warm students to senior counsellors. See education.
Follow up on applications and renewals with clear call notes for audit. See loans and insurance.
Buy-leads expire fast. Dial them the moment they sync instead of at the end of the day.
Because calls go out on the phone's SIM, reps can work the queue from a site, a branch or home without a desk phone.
06Buyer checklist
07Getting started
Most teams start the same way. An admin connects one or two lead sources, usually Facebook Lead Ads and a portal like IndiaMART or 99acres, imports the backlog from Excel, and sets an assignment rule. Telecallers install the Android app, log in, and the queue is already waiting.
Give it a week with a small group before rolling out to the whole floor. Watch three numbers: how long new leads wait for their first call, how many calls each telecaller places per hour, and how many leads end the day with no outcome logged. Those three tell you whether the dialer is doing its job, far better than a vendor's headline claim.
Plans are billed monthly per user with a 14-day free trial, and every plan includes all lead-source integrations. If you later need IVR, virtual numbers or predictive dialing, you can add cloud calling on the Scale plan without changing CRMs. Compare plans on the pricing page.
FAQ
"Auto dialer" is the umbrella term for any software that places calls automatically. A power dialer is one type: it dials the next number on the list as soon as the previous call ends. Most Indian SIM-based "auto dialer" apps, including CRM Dialer's, behave like single-line power or progressive dialers.
No. The Android app dials from the SIM already in the telecaller's phone, using their existing mobile plan. You only need cloud lines if you want IVR, masked or virtual numbers, or predictive dialing, which come with cloud calling on the Scale plan.
SIM auto dialing and call-log tracking need Android, because iOS does not let apps read call logs or start sequential calls in the same way. iPhone users can still use the web CRM, including click-to-call workflows.
Using software to call people who enquired with you is a normal sales practice. Promotional or telemarketing calls from regular 10-digit numbers are barred under TRAI's 2025 rules and must come from registered 140-series numbers. Scrub lists against DND, keep consent records and honour opt-outs. This is general information, not legal advice.
On supported Android devices, CRM Dialer syncs recordings made by the phone's built-in call recorder and attaches them to the lead. Google Play restricts apps from recording call audio themselves, so availability depends on the handset. On cloud lines, every call can be recorded server-side.
It depends on your connect rate, call length and how much note-taking each call needs. Rather than trust a vendor's headline number, run a one-week trial and compare calls per hour against your current manual baseline.