Integrations
Leads arrive. Calls start.
Connect the portals, ads and forms your buyers already use. New enquiries land in one queue, de-duplicated and assigned, so the first call happens in minutes, not the next morning.
B2B marketplaces
Buy-leads and enquiries, pulled in as they arrive.
- IndiaMARTBuy-leads and direct enquiries via the IndiaMART CRM API key
- JustDialEnquiries from your JustDial listing
- TradeIndiaBuyer enquiries from your TradeIndia catalogue
Property portals
For builders, brokers and channel partners.
- 99acresProject and listing enquiries
- MagicBricksResponses on your listings and projects
- Housing.comLeads from your Housing.com projects
Ads
Instant forms, called while the prospect still remembers filling them.
- Meta Lead AdsFacebook and Instagram instant forms, with campaign and ad name
- Google Ads lead formsLead form extensions, with campaign details
Website & data
Your own forms and the spreadsheets you already have.
- Website formsAny form via embed snippet or webhook, WordPress included
- Google SheetsSync rows from a sheet, both ways
- CSV / Excel importBulk upload with field mapping and duplicate checks
Messaging
Follow-ups that go out from the lead’s screen.
- WhatsApp Business APIApproved templates via our official BSP partner
- SMSUsing your DLT-registered sender ID and templates
Automation & developers
For everything else.
- ZapierTriggers and actions for thousands of apps
- Pabbly ConnectPopular with Indian SMBs for no-code flows
- WebhooksPush lead and call events to your systems
- REST APICreate leads, read calls and outcomes, sync users
Cloud telephony
On the Scale plan, through licensed telecom partners.
- Virtual numbers & IVRInbound lines that route to the right team
- Predictive dialingCloud-paced dialing for high-volume floors
- 140-series numbersFor registered promotional campaigns
Product names are trademarks of their respective owners and are used only to describe compatibility. No endorsement is implied.
From form to phone
What happens in the first five minutes of a lead’s life.
- 00:00
Enquiry arrives from a portal, ad or form, with the source, campaign and any answers the buyer gave.
- 00:01
Checked and cleaned. Phone number normalised to +91, duplicates merged, consent and source recorded.
- 00:02
Assigned by your rules: project, city, language, product or round-robin. The agent’s phone shows it at the top of their queue.
- 00:03
Called. The outcome is logged, a WhatsApp follow-up goes out, and the next step is scheduled.
- 00:30
If nobody called, the lead is escalated to the manager or reassigned, depending on the rule you set.
Project = Wakad
Language = Marathi
→ round-robin
Spotlight · IndiaMART CRM integration
Call IndiaMART buy-leads while the buyer is still comparing.
On IndiaMART, a buyer usually sends the same requirement to several suppliers. The ones who call first and call properly tend to win the conversation. CRM Dialer pulls your buy-leads and direct enquiries through the IndiaMART CRM API key, tags them with the product the buyer asked about, and puts them at the top of the right salesperson’s queue.
From there, the call is one tap. The outcome, the quantity the buyer needs, and the follow-up date are captured on the same screen, and a WhatsApp catalogue can go out the moment the call ends. Your reports then show which IndiaMART categories turn into orders, so you know where your subscription is paying for itself.
The same pattern applies to JustDial and TradeIndia. For property portals see CRM Dialer for real estate; for how assignment rules work see lead management.
FAQ
Integration questions
Do integrations cost extra?
No. Every integration on this page is included on every plan, including Starter. Cloud telephony is part of the Scale plan and its call usage is billed separately. See pricing.
How do I connect IndiaMART?
Generate your CRM API key from the IndiaMART seller panel, paste it into CRM Dialer, and choose which team new buy-leads should go to. New enquiries then arrive in your queue automatically. Our onboarding team can do this with you on a call.
How fast do leads arrive?
Meta, Google Ads and website forms arrive within seconds. Portals that only offer periodic exports or polling, which varies by portal and your subscription with them, are fetched on a schedule. We’ll show you the expected delay for each source during setup.
What happens if the same person enquires on two portals?
CRM Dialer matches on phone number and merges them into one lead, keeping both sources on the record so your source reports stay accurate. The lead stays with the agent who already owns it.
Can you connect a source that isn’t listed?
Usually, yes: through webhooks, Google Sheets, Zapier or Pabbly. If a portal you rely on isn’t covered, tell us which one.